Vision, Mission, Values

Our Vision :
We will constantly innovate better products, services and processes to uplift the quality of life for all.

Our Mission :
We will consistently deliver high quality and value. Excellence will be our hallmark of performance.

Our Values :
We believe, “What goes ‘round’ comes ‘round’.”

  • Our core values will be defined by knowledge.
  • We will acquire and develop technology, know-how and do-how through experience, education, research and vision.
  • We will be respectful, courteous and follow good etiquette when we speak or write; yet be firm, when necessary.
  • We will always be fair, transparent and quality conscious in everything we do.
  • We will continuously innovate and improve our products, services, processes and systems.
Dealers and Distributors




  • We are one of the leading manufacturers and exporters of quality bicycle tyres and tubes for more than 40 years now. Contact us to get a quote.